Privacy Policy

1. Data Controller

Sino-Scandinavian Healthcare AB
Company registration number: 556739-1817
Address: Rådmansgatan 43, 171 56 Stockholm, Sweden

Privacy contact: info@infertilityaid.com
You can also write to us at the postal address above.

2. When We Process Personal Data

We may process personal data when you:

sign up for our remote care services via our website;
subscribe to our newsletter, campaign offers, competitions/events;
become a customer (purchase a product or service);
contact us via email, chat, social media, telephone, or post.

3. Personal Data We Collect

Depending on how you interact with us, we may collect:

Identity data: first and last name
Contact data: address, email address, telephone number
Communications data: information you provide when contacting us (messages, support cases, attachments you choose to send)
Account data: login details and account settings (where accounts exist)
Technical/cookie data: IP address, device and browser information, and cookie identifiers (see Cookies section below)
Remote care / health-related data (where relevant): information you choose to provide to receive remote care (this may include health data)

We only use personal data for the purposes described in this notice.

4. Why We Use Your Data and Our Lawful Bases

We use personal data for the purposes below, relying on the following lawful bases:

A. To respond to questions and handle requests

Purpose: responding to enquiries submitted via forms or other channels
Lawful basis: legitimate interests (customer support and communications) and/or steps prior to entering a contract where relevant

B. To provide services and manage customer relationships

Purpose: administering remote care sign-ups, delivering products/services, managing your account, verifying identity
Lawful basis: performance of a contract / steps prior to entering a contract

C. To meet legal obligations

Purpose: compliance with legal requirements (e.g., accounting, regulatory obligations)
Lawful basis: legal obligation

D. To improve, evaluate, and develop our services

Purpose: making services more user-friendly; improving products and systems
Lawful basis: legitimate interests (service improvement and quality)

E. To prevent misuse, fraud, and protect our IT environment

Purpose: preventing and investigating fraud or misuse; protecting IT systems
Lawful basis: legitimate interests (security and fraud prevention)

F. Marketing and newsletters

Purpose: sending newsletters and marketing communications
Lawful basis: consent (and where applicable, we may rely on the “soft opt-in” rules for existing customers where permitted under UK e-marketing rules). You can opt out at any time.

Special category data (health data): If you use remote care and provide health information, we will process it only where lawful. This may include explicit consent and/or another permitted condition under UK GDPR depending on the service context. We will provide additional information at the point of collection where required.

We do not store payment card numbers or bank details. Payments are handled by third-party payment providers approved by banks/card issuers. We will never ask you to provide your card number, Swish number, or password by email, phone, or letter.

5. Who We Share Personal Data With

Your name, email address and telephone number are accessible only to authorised staff who need it for their work.

Where necessary, we share personal data with trusted processors (service providers) such as:

IT and hosting providers
Customer support tools
Marketing/email distribution providers
Payment and fraud-prevention providers
Web analytics and embedded services providers, e.g. Google (statistics and maps)
Professional advisers (e.g., accountants) where required

We do not sell your personal data.

6. International Transfers

Because we are based in Sweden and may use service providers in other countries, your personal data may be transferred outside the UK. Where required, we use appropriate safeguards (for example, approved contractual protections) to protect your data.

7. How Long We Keep Your Data

We keep personal data only as long as needed for the purposes above or as required by law.

In general, personal data is deleted no later than 36 months after the matter is concluded.
Data used for development, analysis and marketing is typically kept for 12 months after your last contact, unless you withdraw consent earlier or we have a lawful reason to keep it longer.

8. Your Rights

You have rights under UK data protection law, including:

Right of access – get a copy of your data
Right to rectification – correct inaccurate data
Right to erasure – delete your data, in certain cases
Right to restrict processing
Right to data portability – in certain cases
Right to object – see below
Right to withdraw consent – where processing is based on consent

We may need to retain certain information where the law requires it (for example, legal or accounting obligations).

Your right to object

You have an absolute right to object to direct marketing at any time. If you object, we will stop using your data for that purpose.

To exercise your rights, contact us at info@infertilityaid.com.

Complaints

If you are in the UK and have concerns, you have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO).

9. Cookies and Similar Technologies

We use cookies and similar technologies on our websites. Some are strictly necessary for the site to work (“essential cookies”). Others (such as analytics or marketing cookies) are used only if you consent.

We also store a language preference in your browser’s local storage when you manually switch between English and Swedish. This preference is kept locally on your device and is not sent to our servers. You can clear it at any time by clearing your browser’s site data.

Under UK rules (PECR), non-essential cookies generally require consent. You can manage your cookie preferences via our cookie banner/settings and you can withdraw consent at any time.

10. Newsletter

You can subscribe to our newsletter on our websites. We typically send newsletters one to two times per week to your email address.

You can unsubscribe at any time via the unsubscribe link in the email or by contacting us.

11. Security

We take appropriate technical and organisational security measures to protect personal data, including access controls and secure systems. However, no system can be guaranteed 100% secure.

12. Copyright

All material and content on our websites is protected by copyright laws. This includes text, logos, colours, design, images, and written materials.

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be published on our website.